Since its emergence in late 2019, Covid19 has infected more than seventy million people and caused over one million deaths worldwide. For crisis communication to be effective, the information provided to the public should not be too factual or portray leaders as distant from the citizens (Shen, 2010; Lunn et al., 2020). Drawing inspiration from Boin, Stern and Sundelius, work on persuasive narratives, this study shows the ways that Solbergs posts about COVID-19 exhibit all five identified frame functions. As information about the coronavirus pandemic rapidly changes, PEOPLE is committed to providing the most recent data in our coverage. People have put their interests and dreams on hold to protect the elderly and the risk groups. Every persuasive speech and essay needs to have three essential components. 10. This involves creating a persuasive essay outline and establishing a logical flow from one point to the next. (2015) Appealing to fear: a meta-analysis of fear appeal effectiveness and theories. Brill, pp 245259, Karlsen R, Enjolras B (2016) Styles of social media campaigning and influence in a hybrid political communication system: linking candidate survey data with Twitter data. SolbergsFootnote 3 posts also carried messages that address the consequences of coping with COVID-19, namely self-isolation, and loneliness. However, it has also given rise to many opportunities. Rather than waiting for your audience to think up objections to the points you make, do it yourself. Examining persuasive message type to encourage staying at home during Convergence 19(2):14155. Additionally, governments have been able to focus on improving healthcare systems in response to the virus. PubMed Thematic statement 2. Accessed 18 Jun 2021, World Health Organization (2020a) Mental health and psychosocial considerations during the COVID-19 outbreak, 18 March 2020. https://www.who.int/docs/default-source/coronaviruse/mental-health-considerations.pdf. Also, by utilising humour, Solberg adapts the tone of her messages, a tactic that has been found to significantly affect audiences attitudes and behaviours, help people manage their emotions, and strengthen support for pandemic measures (Lee and Basnyat, 2013). Pandemic fatigue has been defined by the WHO as a lack of motivation to adhere to recommended protective behaviours (WHO, 2020b). Corp Reput Rev 10(3):163176. To personalize and measure the effectiveness of Bing Ads, Facebook Pixel, Google Tag Manager. For instance, it was found that as social media enables constant and effective communication, it was used more regularly than traditional media outlets during crisis (Kim and Liu, 2012). Moreover, it is also essential that leaders do not make promises that are impossible or unrealistic, because doing that can impede the persuasiveness of their narrative by affecting their credibility later (Boin et al., 2016). Public Relat Rev 39(1):4046. It is probable that good governance and responsible leadership demonstrated by the Norwegian cabinet and Prime Minister Erna Solberg contributed to this success. Provided by the Springer Nature SharedIt content-sharing initiative, Humanities and Social Sciences Communications (Humanit Soc Sci Commun) Having control over the dramaturgy of political communication is thus central to effective leadership and crisis management (Boin et al., 2016). The virus is causing tragic loss of life, and the lockdown needed to fight it has affected billions of people. Think about the facts, data, and stories you can use to illustrate and reinforce your points. https://doi.org/10.1016/j.pubrev.2012.09.010, Van Dijck J (2013) Facebook and the engineering of connectivity: A multi-layered approach to social media platforms. (2016), a leaders personification of suffering is instrumental in showing empathy because the public is then able to relate to them. At the same time, her emphasis on we, as in how we handle this together, places her as a member of the Norwegian masses. Speech about covid 19 by Mehreen Faruqi 12 MAY 2020. Adopting the correct and effective strategy indeed heavily influences the outcomes of crises. https://doi.org/10.1016/j.arcmed.2020.06.014, Article COVID-19 Persuasion Speech by Olivia Gray - Prezi For example, on New Years Day following the Gjerdrum community disaster (a sudden and unexpected mudslide that destroyed several residential houses) and rise in the number of infections during the holiday period (2125 reported cases on December 29, 2020), Solberg posted the following post: [] During the year we have put behind us, Norway has lined up for the big dugnad. 227246, Balmas M, Rahat G, Sheafer T, Shenhav SR (2014) Two routes to personalized politics: Centralized and decentralized personalization. By drawing on data from Solbergs Facebook posts during the pandemic our analyses identified five major themes, (1) Promoting responsibility and togetherness (2) Coping (3) Being in control amidst uncertainty (4) Fostering hope and (5) Relating with the followers, where we went in detail explanation by using frame functions of a persuasive narrative by Boin et al. Party Polit 20(1):3751. https://doi.org/10.1111/puar.13241, Collins M, Neville K, Hynes W, Madden M (2016) Communication in a disaster-the development of a crisis communication tool within the S-HELP project. The global impact of COVID-19, the disease caused by the novel coronavirus, means colleges and prospective students alike are in for an admissions cycle like no other. We furthermore discussed the specific Norwegian contextual nuances to the frame functions. I understand that it can feel strange to apply for an education this autumn while the educational institutions keep their campuses closed. Today we are confronted with a crisis like no other. From economic decline to social disruption to psychological distress, it has changed the way we live our lives. The following post where she writes about her worries and concerns followed by advice is a good example of credibility and control: I am worried. An effective structure will ensure that your essay flows smoothly and logically without any confusion or distraction. https://doi.org/10.4018/jiscrm.2013010104, Tannenbaum MB, Hepler J, Zimmerman RS, Saul L, Jacobs S, Wilson K et al. I am deeply grateful, proud and touched, for the way the Norwegian people have handled the biggest challenge for our society since World War II. The reputation of the leader and the organisation that they represent plays a key role in framing a successful persuasive narrative. PDF Key Messages and Actions for COVID-19 Prevention and Control in - WHO However, upon her appointment as Prime Minister, Solberg displayed a softer side by caring about voters jobs, health, and schools (Notaker and Tvedt, 2021). In: Heath R, O Hair (eds) Handbook of risk and crisis communication. Solberg has used Facebook more actively than other outlets like Twitter and has more followers on Facebook than any other platform. This theme aligns with the frame of instilling hope as per frame functions for a persuasive narrative by Boin et al. 26 Mar 2020. PubMed Solberg emphasized the impact of loneliness, for example, during one of the first holiday periods during the pandemic when comprehensive shut-down measures were introduced, she wrote: Many people may feel lonely during holidays such as Easter, and the corona crisis exacerbates this. I'm a man. It draws on data from Solbergs Facebook posts from February 27, 2020 to February 9, 2021 (i.e., starting from the day when the first case of COVID-19 was recorded in Norway until the time of data collection for this study). In Solbergs posts, we see that she displays confidence but also the reality of uncertainty and concern, which is a sign of effective leadership and shows bounded optimism (Brassey and Kruyt, 2020). Norway is at the beginning of the second wave of infection The virus is spreading rapidly and all counties now have outbreaks. University of Stavanger, Stavanger, Norway, Oslo Metropolitan University, Oslo, Norway, You can also search for this author in Therefore, my appeal to you who want to study: do not put your life on hold, but apply for education this year! Recently, a report submitted by the Corona Committee in Norway also concluded that the overall handling of the crisis by the government has been good. The Coronavirus Speech I'd Give | Psychology Today This article does not contain any studies with human participants performed by any of the authors. Facebook, Menlo Park, California, United States. Below are some examples of persuasive essays on getting vaccinated for Covid-19. Caleb S. has been providing writing services for over five years and has a Masters degree from Oxford University. It requires researching the latest information, understanding the facts, and presenting your argument persuasively. Google Scholar, Gavi the Vaccine Alliance (2020) 10 reasons why pandemic fatigue could threaten global health in 2021. https://www.gavi.org/vaccineswork/10-reasons-why-pandemic-fatigue-could-threaten-global-health-2021. It will be a different Easter this year. After the first COVID-19 vaccines were rolled out in the United States, local and state. Discuss. List of Persuasive Speech Topics Writing a persuasive essay starts with picking the right topic. How to make a persuasive speech about covid19 - Quora Google Scholar, Simon C, Mobekk H (2019) Dugnad: a fact and a narrative of Norwegian prosocial behavior. Lunn et al. Rosenblum, Amalia. your browsing experience. Address counterarguments. Such insights can pave way for understanding publics shaping of risk perceptions and compliance to behavioural measures during crises such as the COVID-19 pandemic. In fact, when someone speaks publicly on that topic (or any topic, for that matter), I simply follow the money. https://doi.org/10.1080/14697017.2021.1861724, Moss SM, Sandbakken EM (2021) Everybody needs to do their part, so we can get this under control. reactions to the norwegian government metanarratives on COVID19 measures. Accessed on 1 Apr 2021, Dahl T (2020) Stolar meir p Erna og mindre p naboen (Rely more on Erna and less on the neighbor). Here are some tips to help you get started and create a quality essay. By getting vaccinated you reduce your risk of serious illness. While the communication of leaders during crises helps to fill the cognitive void, the use of social media helps build societal resilience by improving awareness and encouraging preparedness (Boin et al., 2016). Moreover, crises such as the COVID-19 pandemic can disrupt the socio-political order of societies, leaving a cognitive void in the minds of the public that can be filled with fear and uncertainty (Boin et al., 2016). Despite the criticism of imbibing such cultural repertoire, the alignment of the key values of Norwegian society with the core message of encouraging collective action is essential for a crisis narrative to be politically effective (Boin et al., 2016). The analyses identified five major themes: (1) Promoting responsibility and togetherness (2) Coping (3) Being in control amidst uncertainty (4) Fostering hope and (5) Relating with the followers. My interests include staying up late and taking naps. The coronavirus epidemic was declared "COVID-19 pandemic" by the World Health Organization in March 2020. (2016), we found that all five frame functions of persuasive narrative were embedded in Solbergs posts and aligned with our themes. However, one of the most direct impacts of the pandemic has been psychological. coronavirus (COVID-19) pandemic, classes were taught through online and modular distance learning (DepEd Order 012, s. 2020). For example, these tools enable you to communicate However, to fill the cognitive void that the public might be experiencing, leaders need to manage the meaning-making process and ensure legitimacy of their actions (Boin et al., 2016). CAS Analysis of Solbergs posts revealed a strong message of responsibility and togetherness. PubMed Central And while we do not analyse Solbergs posts beyond 9th Feb. 2021 i.e., after Solberg spoke about the Geilo trip incident on her Facebook account, we see that she follows similar strategy in handling this personal crisis as the national crisis of COVID-19, through use of a persuasive narrative. Based on this assumption we will be studying the Facebook posts of Norwegian Prime Minister Erna Solberg, with the aim to highlight the key features of her communication. Crowdtangle extracts both historical and current data of post contents and metadata such as the date the post was made, number of likes, other reactions and shares. Facebook thus serves as an important platform for public leaders in Norway during crises, and therefore, by analysing Solbergs Facebook posts, we aim to demonstrate the key features of her communication strategy during the COVID-19 crisis. Graduation Speeches During The COVID-19 Pandemic : NPR https://doi.org/10.1016/j.pubrev.2010.12.001, Shah K, Kamrai D, Mekala H, Mann B, Desai K, Patel RS (2020) Focus on mental health during the coronavirus (COVID-19) pandemic: applying learnings from the past outbreaks. A solution to something we have been dealing with for a year and three months. We see that Solberg maintained a balance by providing a detailed explanation of her actions and the reasons behind the restrictive measures taken. https://doi.org/10.1016/j.bushor.2014.10.006, Hallahan K (1999) Seven models of framing: implications for public relations. On March 12, the Norwegian Directorate of Health (NDH) adopted comprehensive measures to prevent the spread, which included closing day care centres, schools, and educational institutions. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/. The theme of fostering hope in Solbergs posts was found to be particularly emphasized during and before national holidays or important events. Grant yourself permission, space and all of the time you need to feel your feelings. The use of the word I and how it was being used in reference to feel[ing] proud, we argue, highlights the positioning of self by Solberg. 110 Interesting Persuasive Speech Topics to Impress Your Audience By demonstrating concern and acknowledging the impact of crises, leaders can empathise with the public (Shen, 2010; Lunn et al., 2020). The last theme is about the posts in which Solberg relates to the public by providing personal information, acknowledging, and relating with the difficult circumstances, and using humour or a private tone in her posts. 2020. https://www.mckinsey.com/business-functions/organization/our-insights/how-to-demonstrate-calm-and-optimism-in-a-crisis. Accessed 10 Jun 2021, World Health Organization (2020b) Pandemic fatigue: reinvigorating the public to prevent COVID-19: policy framework for supporting pandemic prevention and management: revised version November 2020. Similarly, Moss and Sandbakken (2021) analysed data from press conferences and interviews with members of the public and found that many participants mentioned liking how the government talked of a spirit of dugnad (dugnadsnd), appealing to shared voluntary work rather than strict rules. Our theme of Relating to the public thus encapsulates frame function of showing empathy for developing a persuasive narrative, as per Boin et al. Behavioural measures such as recommendations to keep physical distance, encourage handwashing, quarantine, stay home when ill, work from home, and avoid public transportation were also included. J Decis Syst 25(1):160170. Ahmed Al-Rawi, Maliha Siddiqi, Julia Smith, Martina Berrocal, Michael Kranert, Aleksandra Salamurovi, Emile Bruneau, Andrs Casas, Nour Kteily, Seoyoung Kim, Hyun-Woo Lim & Shin-Young Chung, Humanities and Social Sciences Communications 2.3. White House Correspondents' Dinner returns with president in attendance From there, you can create an outline of your essay and start writing the introduction. When brainstorming, it is important to consider not only relevant topics but also how they relate to your argument. Many thanks to everyone who follows the advice from the health authorities. The nonpartisan Covid Crisis Group took matters into its own hands. Although Norway has relatively low infection rates, we also register here at home that the number of hospital admissions and the number of infected have increased recently. In this regard, Shah et al. We can play fun board games with our loved ones, read the book we never have time to read, listen to an audiobook or explore the local area. The White House Correspondents' Dinner made its grand return Saturday night, two years after the pandemic shut it down and six years since the last time . Unsurprisingly, at a time of near-universal emergency, governments of all hues - from dictatorships to democracies - are enlisting their armed forces to help combat the pandemic. The reason we could lead the bushfire science and technology recovery plan was we'd shifted to mitigation and adaptation four years earlier. Convergence 27(2):41437. Anyone you share the following link with will be able to read this content: Sorry, a shareable link is not currently available for this article. The best way to begin a persuasive essay is by brainstorming and researching the topic. . Accessed on 15 May 2021, Finset A, Bosworth H, Butow P, Gulbrandsen P, Hulsman RL, Pieterse AH et al. Convert distance to an advantage, rather than a barrier. Accessed 25th Mar 2021, The Guardian (2021b) Norwegian PM fined after breaking Covid rules with birthday party. Norwegian party leaders on Facebook during the 2013 Short campaign. But dont worry! Moreover, Solbergs posts also subtly utilised the Norwegian concept of friluftsliv, which translates as free air life, a philosophy of outdoor living and connection with nature (Henderson and Vikander 2007). Another important nuance that emerges from Solbergs posts is her comparisons to other countries to draw attention to the seriousness of the situation. The content of the posts and the number of likes and other reactions derived from this data should be considered a snapshot of Solbergs posts as they appeared at the time of data collection (Brgger, 2013), as it is possible that some posts have been subsequently removed, or that the numbers and types of reactions to the posts have changed by the publication date. Give yourself grace for grief. https://doi.org/10.1057/s41599-022-01051-5, DOI: https://doi.org/10.1057/s41599-022-01051-5. As countries across the world grapple with mitigating the risks associated with the pandemic, communicationan essential component of planning, response, and recovery during crisis (Houston et al., 2014)has been one of the integral parts of the crisis management (Reddy and Gupta, 2020). (2014) Social media and disasters: a functional framework for social media use in disaster planning, response, and research. We use browser cookies that are necessary for the site When writing a persuasive essay about the Covid-19 pandemic, its important to consider how you want to present your argument. COVID-19: How to persuade patients to practice social distancing Do you agree to our cookie policy? To monitor the performance of our site and to enhance Curr Psychiatry Rep 22(12):110. PubMed Central We are now where the Netherlands was at the beginning of September. Be it advice to spend time in nature, or to keep social distance or self-isolation, we consider that Solbergs approach to coping aligns with the frame function of offering guidance. Lessons from a life coach: During COVID-19 pandemic, give yourself After a year of pandemic and fear. We can still reverse the trend here at home. 412445, Han RH, Schmidt MN, Waits WM, Bell AK, Miller TL (2020) Planning for mental health needs during COVID-19. Not only has the number of infections and deaths in Norway been much lower than most countries in Europe, but the healthcare services have also remained stable, and society has remained relatively open (Lund, 2021). Accessed 18 Apr 2021. In your closing, restate your thesis, tug on your audience's heartstrings one last . Our experienced essay writer will create a well-structured, insightful paper in no time! Hence, our paper showed how during crisis persuasive narratives are incorporated into the social media communication strategies of political leaders. Less serious illnesses mean . The Coronavirus-19 (COVID-19) pandemic, which affected the world in 2020, required social distancing measures that interrupted optional in-person treatments, impacting the population's healthcare. Empathy is an important component of the persuasive narrative, especially during crises when the decisions made by authorities to mitigate, and control can also have consequences for peoples lives. Have the least possible social contact with others. Two other categories of individuals (those recently exposed to violence and those with pre-existing mental health problems) were found to be at special risk but worrying about the consequences of the pandemic was also found to contribute negatively to mental health. https://doi.org/10.1177/1354856520933747, Jrgensen-Vitters KA (2021) From fresh air and sunbathing to wildlife and snow caves: Friluftslivin norwegian primary schools, 19391980. to work as intended. This Facebook post, shared soon after comprehensive shut-down measures were introduced, shows how important, for Solberg, was Norwegian solidarity expressed as we (March 12, 2020): Dear everyone. Internet Explorer). Caroline Gutman for The New York Times. https://www.uib.no/aktuelt/135017/stolar-meir-p%C3%A5-erna-og-mindre-p%C3%A5-naboen. Conversations on COVID: How to persuade loved ones to stay at home Rob Grace, a Ph.D. student at Brown, drew from his research on humanitarian negotiation to offer advice on how to convince skeptical friends and family to protect themselves from COVID-19 via social distancing. In Norway, as of March 22, 2021, there have been over eighty thousand confirmed cases of coronavirus infection and more than six hundred deaths due to COVID-19. MyPerfectWords.com is a professional essay writing service that can help you craft an excellent persuasive essay on Covid-19. Improving persuasive speaking skills using a student-developed template (2020) The psychological impacts of CoViD-19 home confinement and physical activity: a structural equation model analysis. Accessed 20 May 2021, Wang W, Shen F (2019) The effects of health narratives: Examining the moderating role of persuasive intent. Available at: https://www.theguardian.com/world/2021/apr/09/norway-prime-minister-erna-solberg-fined-breaking-covid-rules-birthday. You are using a browser version with limited support for CSS. Let me share a wonderful little meeting with a lynx on the lawn on Varaldsy Have you had a nice summer? on the pages you visit on our site. advertising on our site and other websites. https://doi.org/10.1111/disa.12092, Article Effective communication can help societies handle uncertainty and promote adherence to behaviour change while fostering hope among the citizens (Finset et al., 2020). The armed forces and COVID-19 - IISS Solberg has had a long career in politics, becoming a deputy representative to the Bergen City Council in 1979 when she was 18 years old.