Working out of a bright penthouse watched over by a giant stuffed bison head in San Francisco's North Beach neighborhood, Traina has gathered a team of 35 engineers, account managers, marketers, copywriters and, most important, "talent wranglers" like himself. Michael Taylor decorated Trevors parents homes, and his grandmothers house in Newport, Rhode Island, was done in the 1960s by Valerian Rybar; Thomas Britt decorated the homes of Alexis parents. Weve just bought a vineyard in the Napa Valley. As we hung up the phone, I wondered just how far Falcon Crest was from this new vineyard. All of our good times were up here, Trevor, son of the late shipping mogul John Traina and the philanthropist Dede Wilsey, says of the six-acre property. By boarding school, things had started to come around: Id found a new hairdo, zip code, Benetton, whole new set of friends, and pool of suitors. In the end, it enriched our friendship deeply. The To Kalon vineyards, which are all around us, have several different owners now, but fetch some of the highest prices in the world for grapes, Trevor explains. This story appears in the April 13, 2014 issue of ForbesLife. Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." Traina's business instincts also apply to the arts. This story appears in the April 13, 2014 issue of ForbesLife. New to Traina's list of endeavors is becoming CEO of messaging app, .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}HiNote. Half of IfOnly's business is now bespoke. Creative director for her family-owned Swanson Vineyards, Alexis Swanson Traina is quite familiar with all things Napa. Happy birthday to Mr. HiNote provides a reimagined alternative to digital communication, offering a vast collection of personalized templates that can be used to send messages. The drive from San Francisco to the Napa Valley takes only a little more than an hour, but for tech entrepreneur and IfOnly CEO Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, the two places feel as far away from each other as possible. They are confident and bold in how they live. "Over the years I've reached out to the people I care about and recruited them to colonize the coolest and best part of the city," says Traina, who matches friends and nearby real estate with the enthusiasm of a high-commission broker. How many times has Trevor Traina been divorced? Trevor's childhood homes were concocted by his vivacious mother, Dede Wilsey, in collaboration with the innovative Michael Taylordramatically pretty backdrops for dramatically pretty Impressionists. "The house became a case study for all of us," Alexis explains, "asking the question, How do we live with young children, romance, and fantasy with all of this art?" Instagram feedswere inundated with pictures from the over-the-top events. She's the modern face of Napa Valley luxury. I wrote andproduced the book infive months. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco. You are also agreeing to our Terms of Service and Privacy Policy. The Trainas friends were treated to several parties, including a sit-down dinner with live accordion players, and tours of Viennas top attractions like the Palais Liechtenstein as well as a glimpse of the famed Lipizzaner stallions. Tooling around in old cars is something of a family tradition and acutely reflective of the kind of idyllic, nostalgic existence Alexis and her husband, Trevor, the founder and CEO of the charity site IfOnly, and their two children, Johnny and Delphina, lead in the valley. Photographed & Styled By Claiborne Swanson Frank Published: Oct 26, 2017 Alexis Traina's ode to Napa Valley, which appears in the November issue of Town & Country,. They come in a dozen or so colors and are perfect for summer.- Alexis Traina, "This white enamel David Webb ring is my summer go-to statement piece of jewelry. She specializes in portraiture and creates images that feel like intimate X-rays, pictures full of textured physical details set against back-drops of personal history. Right now some 150 charities--including Meals on Wheels and Stand Up to Cancer--are benefiting from IfOnly. ", His first Big Idea came in the mid-'90s, when he tried to buy a cordless telephone. In the magnolia-scented heights of San Francisco's Gold Coast, the air seems more rarefied. My whole life I have wanted to be an ambassador because it was what my grandfather did, Traina told The Chronicle before his departure. PDF FACT SHEET - Vintage Wine Estates "T. Anthony has always made travel stylish and special. In the blink of an eye, Napa was no longerjusta destination for wine lovers but a haven for conviviality, hospitality, peacockery, tastemaking and soul-seeking. Thats me with my husband and partner in crime, Trevor Traina. Traina firmly believes in taking Richard Branson's "funtrepreneurial" approach to his businesses. Some of my annual favorites include the spectacular homemade fudge from our favorite nun; the sweet, seedless Satsuma oranges from our neighbors; the addictive salted Virginia HUBS peanuts from good friends; and lastly, the Enstroms world-famous dark chocolate almond toffee from my aunt. The airy dining room overlooking the garden is balanced by two custom-made banquettes, Venetian grotto furniture and a proud pair of peacocks. But as luck would have it she was deep into pregnancy with her second child, and a grueling four-week shoot for the book was out of the question. Trevor's collection had its genesis when, aged 22 and newly graduated from Oxford and Princeton, he found himself at the Seagram Building in Manhattan on the first day of his first job. WHILE ON THE TOPIC OF decorating with chinoiserie wall panels, came across the wonderful Victorian-style summer home of tech entrepreneur Trevor Traina and his wife, Swanson Vineyards creative director Alexis Swanson Traina, an hour outside of San Francisco.Located in Oakville, in the Napa Valley, the home was built in the 1860s by H.W. "And while each of them was very different from the others, their common thread was the love of drama, romance, and imagination. Something special that you can build anticipation for. "It really was a living fairy talecomplete with Prince Charming," says Fargo, who had gilded the store's skeleton key and placed a heart with the couple's initials in one of the windows. "I started hanging out in the computer lab and never once visited career services. Their life at the time was a whirlwind, as Trevor recalls. Trevor in turn applauds his wife's "fabulous and whimsical eye," informed by legendary decorators including Tony Duquette, Michael Taylor, and Thomas Britt. Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. Alexis Swanson Traina Creative Director, Swanson Vineyards My name is Alexis Swanson Traina, I am a wife, mother of 2 young children, blogger, and also Creative Director at Swanson Vineyards, where I have worked with my dad since graduating from college. Years later, he saw the image for sale at an auction and purchased it. Contributors control their own work and posted freely to our site. In 2008, to generate publicity for DriverSide, he drove an Audi R8 in the Gumball 3000 rally from San Francisco to Beijing (with the help of a cargo plane). Thirty-two years ago my serial entrepreneur father, Clarke Swanson, got an itch, a romantic notion of the American dream, and in the blink of an eye purchased a hundred acres in Napa Valley, on Oakville Cross Road. Instead of counting his inheritance or riding the express lane to Wall Street like so many of his peers, Traina transformed his silver spoon into a full platinum table setting through a series of Internet startups. But its not just milestones that make the house special; its also everyday moments. Nena Woolworth, Alexis Swanson Traina and photographer Claiborne Since 2005, C Magazine has been the leading luxury and lifestyle magazine, website, and e-commerce platform on the West Coast. "Ode to Joy" has been edited for Vogue.com; the complete story appears in the December 2009 issue of Vogue. I've spent my entire life as a connector of people," Trevor Traina says in his cozy San Francisco den. "She was so patient and kind." For tech entrepreneur Trevor Traina and his wife Alexis Swanson Traina, a historic Napa Valley home is an ideal respite from city life Written by David Nash Read the Full Story ≫ Photographed by Douglas Friedman. Traina made headlines for his collecting in 2004, when he bought an original print of the iconic Diane Arbus photo "Identical Twins" for $600,000. But, if you ask Alexis Swanson Traina, that s exactly why she launched a line of $12.99 wines at Target. Music, entertainment, wineries and golf are among IfOnly's other categories. (The grotto furniture has sentimental meaning for the Trainas--it was used as part of his surprise marriage proposal in Bergdorf Goodman's handbag rotunda.). Consider, for example, some of her favorite pairings: Oreos and merlot, cake and Sancerre, barbecue chips and ros, chocolate bonbons and a bottle of Modern House Wines, a project that she started at Swanson in 2000 with the help of Andy Spade (another contributor to the book and one of her favorite partners in crime). My mother-in-law, here with my daughter Delphina, is known for philanthropy, her collectors eye, and, in Napa Valley, her vineyards in Rutherford surrounded by gardens and a miniature train station. So with $300,000 in funding from friends and family (and receiving a credit from Haas for writing up the business plan), Traina hired a small team of programmers, moved them into the upstairs nursery of his father's house and launched CompareNet. When I was growing up here, we had this thing we called scary walks, and after dinner wed go out with our flashlights and walk through the vineyards. Photographed by Douglas Friedman / via DuJour. The house we built together in San Francisco is very contemporary, with my photography collection and objects weve inherited and purchasedits a more sophisticated mix, in a sense, Trevor says. In San Francisco, its unapologetic old-world glamour; in Oakville, its the perfect combo of chintz and prints, totally comfortable without ever sacrificing style.. 2023 Cond Nast. I am obsessed with a pine scented candle called Frasier Fir by Thymes. Her high-society family pioneered the frozen. One of my very favorite parts of the holiday season is the revolving door of sweet tokens, gestures, and gifts delivered by friends and family. They immediately filled it with young children, good art, and a round-the-clock point of view. Everything awesome about summer in Napa Valley can be traced back to a glass of rosepeople sip it like water here. A renowned artist, entertainer, and major league raconteur, Ira Yaeger also happens to be my mothers best friend. Photographed & Styled By Claiborne Swanson Frank, The Best Luxury Luggage for Traveling in Style, From Town & Country for Bermuda Tourism Authority, Your Privacy Choices: Opt Out of Sale/Targeted Ads.
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