Keeping a tight control on costs, across the Group, financial obligations were restructured, contracts renegotiated, processes examined and operations consolidated. Freight yield per Freight Tonne Kilometre (FTKM) increased strongly by 88%, due to the unique pandemic situation which led to significantly reduced cargo capacity in the market worldwide. These helped us sustain operations and retain the vast majority of our talent pool. In addition to passenger flights, Emirates SkyCargo operates dedicated freighter aircraft and manages the cargo activities of the airline. This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. Free resources to assist you with your university studies! The airline operates more than 3400 flights per week. The airlines fuel bill declined by 76% to AED 6.4 billion (US$ 1.7 billion) compared to the previous year, driven primarily by 69% lower uplift in line with capacity reduction. Organizations are referred as an open system, where there are many forces that directly or indirect affect the organizations. 205-211. Changing Govt policies and regulations Emirates Competitors https://ivypanda.com/essays/emirates-airlines-strategic-choices-and-decisions/, IvyPanda. The skilled task force is also a supplier in the business. We will write a custom Report on Emirates Airlines Strategic Choices and Decisions specifically for you for only 11.00 9.35/page. The key trends identified in the commercial aviation industry include global/regional economic slowdowns, environmental concerns (emissions), rising fuel prices, and competition from low-cost carriers (McGee, Thomas & Wilson 2005). Air canada- Digital Marketing Strategy Keshav Arora 1.9K . 1-9. Emirates has full-service lounges at its primary airport in Dubai to cater for arrivals and departures. The appropriateness of the strategic options for Emirates will depend on their relevance to the firms internal capabilities and strategic vision as well as to the macro-environment forces/trends in the industry (Dess, Lumplin & Eisner 2007). As a result, the Groups total workforce reduced by 31% to 75,145 employees, representing over160different nationalities. To expand its network into emerging markets or international destinations in Asia and the Americas. Accusation of Subsidy Benefits by rivals in the United States: Emirates rivals in the United States such as Delta, United and American Airlines say that Emirates benefits from local U.A.E subsidies as its a government owned carrier. The Emirates story started in 1985 when we launched operations with just two aircraft. This paper provides an overview of Emirates Airlines, analyzes internal and external factors that affect their business, addresses stakeholders' expectations, and looks into the challenges. A strategic drift arises when a firms strategies are shaped gradually by its history or organizational culture that is not in consonance with industry trends (Grant 2002). customer services and relationship activities. Study for free with our range of university lectures! The three strategies will be analyzed to determine their suitability, acceptability, and feasibility in the commercial aviation context. Emirates. Highly priced tickets compared to competitors, 1. These shared values and beliefs have great impact on consumer behavior while making a purchase a certain product. Revenue fromdnatasUAE Airport Operations, including ground and cargo handling declined to AED 1.7billion (US$ 455million). This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Economically the country has seen many ups and down in the previous years. The number domestic, regional, international carriers keep on increasing. Micro environment of UAE is its trading partners, competitor i.e. other countries in the Middle East region and UAE itself. Technological the country is also growing, likewise in telecommunication industry Etisalat is the market leader, and providing best services in telecommunication industry around the world. Market segmentation research is an understanding of the markets product needs and wants. Emiratisation strategy to recruit and retain UAE Nationals, 1. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. It enables the airlines to present its brand in through the most effective channels. For example, ref. Moreover, it has also provide lot of opportunities for foreign investors. The Emirates Airline also position their products on following above mention factors in mind of their divided potential market. The airline is also a member of various international airline alliances and industry associations, including the International Air Transport Association (IATA) and the Arab Air Carriers Organization (AACO). 2023 The Emirates Group. During the year, dnata completed the purchase of Destination Asia, bringing one of Southeast Asias top destination management companies fully under the dnata Travel Group umbrella. Some of the major contributor factor to this growing economy are the different sectors in the country i.e. oil and gas sector, tourisms sector, transportation industry, education sector, trade sector, foreign direct investment, as well as many other sectors(). With the only aim of providing the quality services as well as the comfortable journey to its travelers the airline is the leading airline of Middle East region. (2021, July 23). All Rights Reserved by Barakaat Consulting. "Emirates Airlines' Strategic Choices and Decisions." This report is shared in order to give you an idea of what the complete SWOT & PESTLE analysis report will cover after purchase. The reported total transaction value (TTV) of travel services sold declined by 98% to AED 229 million (US$ 62 million). Emirates Airlines with its consecutive 22 years of profit and customer satisfaction has the mission and vision to serve customers, stakeholders and environment as well. The airline was established by the Emirates government. Therefore, the section in detail analysis the potential customer of this airline and the different factors that affect their purchase decisions. Emirates Airlines SWOT Analysis - The Strategy Story Emirates Airline receives rating of 4.6 rating, whereas, Etihad Airways receives an average of 3.8 rating and Qatar Airways receive the rating of 3.4. Different forces that combined together create society are references groups, family groups and opinion leaders. This report is shared in order to give you an idea of what the complete Company Overview Report will cover after purchase. Meet & Greet Opens an external link in a new tab, Eurail Opens an external link in a new tab, Media centre Opens an external link in a new tab, Careers Opens an external link in a new tab, The Emirates Airline Foundation Opens an external link in a new tab, Skywards Exclusives Opens an external link in a new tab, COVID-19 information and disrupted travel. Research and Markets, 2013, Emirates Airline Strategic SWOT Analysis Review. In short, the government of UAE is stable politically, with strong political reforms. This report is shared in order to give you an idea of what the complete Stakeholder Analysis Report will cover after purchase. An evaluation of the strategies using the SAF model showed that the three options could contribute to the airlines growth. Today the economy of the country is growing on fastest pace and the recorded economy in 2013 was 4.4 percent, which was expected to reach at 4.8 percent this year. Our top priorities throughout the year were: the health and wellbeing of our people and customers, preserving cash and controlling costs, and restoring our operations safely and sustainably. Additionally, Emirates has expanded its global reach through partnerships and codeshare agreements with various airlines worldwide. The threats in the SWOT Analysis of Emirates are as mentioned: 1. Dubai based airline company is the subsidiary of Emirates Groups. connection point between two flights. Until 2020-21, Emirates and dnata have had a track record of growth and profitability, based on solid business models, steady investments in capability and infrastructure, a strong drive for innovation, and a deep talent pool led by a stable leadership team. Emirates airline reported a 34% growth in revenue in 2015 ($1.5bn) (Research and Markets 2013). dnatasInternational Airport Operations division revenue declined by 43% to AED2.3 billion (US$617 million), reflecting the broad impact of the global pandemic across markets. More and more countries are recognising that liberal air access has a multiplier effect on their economics and protection of their national carriers no longer stacks up in the cost-benefit equation or serves their national interest. The analysis will cover the suitability, acceptability, and feasibility (SAF) of these strategies. Emergence of Strong Competitors in the region like Etihad, Turkish Airlines and Qatar Airways: Emergence of new airlines around the globe, has increased the competition for the airlines tremendously. The financial investment to purchase and install or upgrade systems that improve the in-flight experience. The Essay Writing ExpertsUK Essay Experts. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It also launched new technology platforms Emirates Partners Portal and Emirates Gateway, to better engage and serve travel trade partners. Emirates total passenger and cargo capacity declined by 58% to 24.8 billion ATKMs at the end of 2020-21, due to pandemic related flight and travel restrictions including a complete suspension of commercial passenger services for nearly eight weeks as directed by the UAE government from 25 March 2020. Emirates [EMIRA.UL], the world's biggest long-haul airline, said on Monday it was in the process of only a "modest restructuring," two months after it reported a 75 percent decline in half-year . dnata Travel Group continued to secure growth opportunities. The airline operates a fleet of wide-body aircraft, predominantly Airbus A380s, and Boeing 777s, offering both passenger and cargo services. Area / Region: UAE, and all six continent in the world. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. In October, Emirates SkyCargo set up a dedicated GDP-certified airside hub in Dubai for COVID-19 vaccines, and later it partnered with UNICEFto facilitate the rapid transport of COVID-19 vaccines to developing nations through Dubai. DUBAI, U.A.E., 12 November 2020: The Emirates Group today announced its half-year results for its 2020-21 financial year. Press Esc to cancel. This section will in detail analyze the targeted market of Emirates Airline. Emirates carried 6.6million passengers (down 88%) in 2020-21, with seat capacity down by 83%. This section is available only in the 'Complete Report' on purchase. The price difference between substitutes (LCC) and Emirates services is large. raising its passenger capacity through short- and long-hauls to several in-demand destinations. International airport operations continue to represent the largest business segment in dnata by revenue contribution.